Abkus MKT
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Help Center

Everything you need to know about Abkus MKT — from setup to selling across the ecosystem.

Getting Started

Abkus MKT is a WhatsApp-first marketing CRM. After signing up, connect your WhatsApp Business account, import leads, and start your first sequence.

  1. Sign up via Hub SSO at /signup.
  2. Onboarding tour — the first time you open the dashboard, a guided tour explains each section.
  3. Import leads — use the public capture form at /comecar or upload a CSV.
  4. Create a sequence — define trigger status, timing, and message templates.
  5. Monitor — use the Analytics dashboard to track conversion rates and pipeline health.

Full tutorial: Interactive tutorial (requires login).

Ecosystem Sales — Sell All Abkus Apps

Abkus MKT is your cross-app sales hub. One account, one CRM — sell every Abkus product from a single pipeline. This is Plano §17 — Conta da ABKUS.

Products you can sell through MKT

  • Abkus Travel — vacation rentals, property management, stays, cars, flys
  • Abkus SBM — business management: inventory, billing, fiscal docs, team collaboration
  • Abkus Academic — academic research, systematic reviews, PRISMA, statistics
  • Abkus Studio — AI software factory: generate code, design, media from briefs
  • Abkus Chat — AI chat with multi-model routing and team knowledge bases
  • Abkus Friend — personal AI companion for daily support and coaching

How it works

  1. Capture a lead for any product via the MKT public form or WhatsApp.
  2. Tag the lead by product interest (Travel, SBM, Academic, etc.).
  3. Move the lead through your pipeline — Inquiry → Qualified → Proposal → Won.
  4. Use automated sequences for follow-up — WhatsApp templates with product-specific messaging.
  5. Close and track revenue per product.

The cross-app catalog appears on the landpage. Each product has its own pricing plan.

Billing & Plans

Abkus MKT runs on the Abkus Hub centralized billing system. Plans: Starter (free trial), Pro ($49/mo), Agency ($149/mo). Each app has its own subscription under one account.

  • Free during development: before the first subscriber, all features are accessible.
  • 14-day refund guarantee: unconditional. Cancel anytime.
  • Past due: full access with warnings for 14 days. Data is never locked.
  • Suspended: read-only mode. Export still works. Re-activate on payment.
  • Canceled: read-only for 390 days. Export available throughout.

Compare plans: /pricing.

Sequences & Automation

Sequences define automated message flows triggered by lead status changes.

  • Trigger status — the lead status that starts the sequence (e.g. "Contacted").
  • Steps — individual messages or delays. Each step can be sent after a configurable delay.
  • Templates — WhatsApp message templates with personalization variables.
  • Cross-app: create sequences for each product you sell — Travel inquiry follow-up, SBM demo, Academic onboarding.

API & Autonomous Agents

The entire platform is API-accessible. Use the REST API to integrate MKT with your website, chatbot, or AI agents.

  • OpenAPI 3.1 spec: /api/v1/schema — machine-readable discovery.
  • AI agent manifest: /.well-known/ai-plugin.json — agents discover MKT automatically.
  • Webhooks: receive real-time events for lead creation, pipeline moves, and campaign completions.
  • API keys: per-tenant keys with scoped permissions.
  • AI lead insights: POST /api/v1/leads/:id/insights — AI-generated lead analysis.

Real Use Case — Chácara Suites

We use Abkus MKT ourselves to manage reservations for our ranch suites. This is dogfooding — the same tools your business needs, proven in production.

The pipeline

  1. Lead capture: Guests submit interest via the public form at /comecar. Data flows straight into the CRM.
  2. WhatsApp follow-up: Automated sequences send availability, pricing, and confirmations via WhatsApp templates.
  3. Pipeline management: Inquiry → Quote → Confirmed → Check-In → Completed. Every stage tracked.
  4. Analytics: Conversion rates, time-in-stage, source attribution — all visible in the dashboard.

This case study proves MKT works for service businesses — vacation rentals, inns, clinics, event spaces — anywhere leads need nurturing through WhatsApp.

See the Chácara Suites section on the landpage →

Global & English Market (Guyana)

Abkus MKT is built English-first. The entire UI, help content, and pricing are in English — ready for the Guyanese market and the English-speaking Caribbean.

  • WhatsApp-native: 98% penetration in Guyana — the dominant messaging platform.
  • Multi-tenant: agencies and resellers manage multiple clients under one account.
  • English-first: no translation gaps. Full English UI, help, and pricing.

FAQ

Does MKT support multiple WhatsApp numbers?
Yes. Each tenant can connect multiple WhatsApp Business accounts. Configure in Settings → WhatsApp.
Can I import leads from other CRMs?
Yes. Import via CSV (Leads → Import) or use the REST API.
How is billing handled?
Billing is centralized in the Abkus Hub at abkus.com/billing.
Is my data exportable?
Always. Leads, sequences, and analytics can be exported via UI or API, even in read-only mode.
Can I sell multiple Abkus products from one account?
Yes. One MKT account — one pipeline — sell Travel, SBM, Academic, Studio, and more.
What markets is MKT optimized for?
English-first with full WhatsApp integration. Ready for Brazil (pt-BR) and Guyana/English-speaking Caribbean (en-US).